My Story.
Founder of Aura Studio, a boutique brand strategy, branding, and marketing studio based in Auckland, New Zealand.
With over 20 years of experience in brand strategy, marketing, and creative communications, I help businesses build brands that connect with the right people, stand out in competitive markets, and grow with confidence.
Today, I work with businesses across New Zealand and Australia, providing brand strategy, brand identity design, packaging design, marketing strategy, social media content, and lifestyle photography.
Hi, I’m Emma!
From Paris to auckland.
My career began in France, where I spent many years working in marketing
for well-known international brands.
One of my earliest roles was with the Accor Group, where I discovered
how powerful consistent branding and customer experience can be.
Working in Europe gave me a strong foundation in strategic marketing and
brand management. Still, it also taught me that behind every successful
brand is a clear story and a deep understanding of its audience.
After moving to New Zealand, I continued my marketing career working with a range of respected brands across health, retail, fashion, and consumer goods.
Experience That Goes Beyond Design
Throughout my career, I've had the opportunity to work with brands including Accor Group, Nespresso, Manuka Health, Sealord, Bobux, Pretty Brave, and Crywolf.
Working both client-side and in-house has given me a unique perspective
on branding and marketing.
I understand what it's like to manage budgets, launch products, meet deadlines, and balance creative ideas with commercial goals.
That's why my approach combines strategy, creativity, and practical business thinking.
A beautiful brand is important. A strategic brand is even better.
Why I Created Aura Studio.
A Different Kind of Marketing
The best marketing doesn't shout. It connects.
It creates a connection. It builds trust. And it helps the right people find you.
That's the philosophy behind Aura Studio and the way I work with every client.
If you're looking for a brand designer and marketing consultant who combines creative thinking with over 20 years of real-world marketing experience, I'd love to hear from you.
After more than 20 years in marketing, I wanted to create something that felt more personal.
Aura Studio was born from a desire to work more closely with the people behind the brands, combining strategic marketing expertise with thoughtful design to create brands that feel authentic and memorable,
and built for long-term growth.
Today, I partner with businesses across a range of industries, helping them clarify their brand, connect with their audience, and grow with intention through strategy, design, and marketing.
I'm a mum first and a brand strategist second.
Being a mum has taught me to be organised, adaptable, and to appreciate that behind every business is a person working hard to
build something meaningful.
Outside of work, I love travelling, discovering new places, spending time in nature, and capturing moments through photography.
Creativity isn't something I switch on at my desk; it's part of how I see the world.
Those experiences inspire the way I work with my clients. Every business has its own story, its own ambitions, and its own challenges. Helping bring those stories to life is the reason I created Aura Studio. I believe the best brands are built by real people with real stories.
My goal is to help businesses create brands that feel authentic, connect with the right audience, and grow with intention.
BEYOND AURA STUDIO.
“Emma was so generous in sharing her experience and knowledge about marketing for our brand,
and we loved working with her. ”
- Olivia, Founder of La Dailie
Over the past 20+ years, I've had the privilege of working
with brands including
Let's build something meaningful together.
Whether you're launching a new business, refreshing an existing brand, or looking for strategic marketing support, I'd love to hear your story and explore how we can bring your vision to life together.