Case Study.
How do you build a fashion brand that feels timeless, confident, and instantly recognisable?
Helping Simmons launch with confidence through strategic brand foundations,
tailored marketing strategy, and purposeful content creation.
Simmons.
Brand Strategy • Marketing Strategy • Launch Strategy • Content Pillars • Social Media Assets • Client Training
Simmons partnered with Aura Studio to build the strategic foundations for a successful brand launch.
The project began with developing a clear brand strategy to define the business's positioning, target audience, and brand personality.
From there, we created a tailored marketing strategy, launch plan, and content pillars before designing a month's worth of social media assets.
To ensure long-term success, personalised training on the Later platform was also provided, giving the client the confidence to manage her own social media independently.
about the project.
As a new business preparing to launch, Simmons needed more than a visual identity.
Without a clear brand and marketing strategy, it can be difficult to communicate consistently and connect with the right audience.
The goal was to establish strong strategic foundations before investing time and energy into social media.
the challenge.
my approach.
Every project at Aura Studio begins with strategy.
Rather than jumping straight into creating content, the focus was on building a strong foundation that would support the Simmons brand long after launch.
Brand Strategy.
The project began by defining the core foundations of the Simmons brand.
This included identifying the brand's purpose, target audience, values, personality, and positioning, thereby creating a clear direction that would guide all future marketing decisions.
Marketing & Launch Strategy.
With the brand foundations established, a tailored marketing strategy was developed to support the business launch. This included defining the brand's communication approach, key messaging, and launch plan to ensure the business entered the market with clarity, consistency, and confidence.
Content Pillars.
To provide structure for future communication, a set of strategic content pillars was created. These pillars formed the foundation of the brand's social media presence, ensuring every piece of content aligned with the business goals while delivering value to the target audience.
Social Media Asset Creation.
To bring the strategy to life, one month's worth of branded social media assets was designed. Each asset reflected the brand's visual identity and messaging, giving the client professional, launch-ready content while establishing a
consistent look and feel across their social channels.
Training & Empowerment.
Rather than relying on ongoing content management, personalised training
was provided to help the client confidently manage her own social media moving forward.
Together, we reviewed the strategy, content planning and posting process, ensuring she had the knowledge, skills and resources to continue growing the brand independently while staying aligned with the foundations we had created.
the outcome.
With clear brand foundations, a tailored marketing strategy, and practical training, the client gained the confidence to independently manage her social media while maintaining a consistent and professional brand presence.
DELIVERABLE.
Brand Strategy
Marketing Strategy
Launch Strategy
Social Media Content Pillars Creation
1 Month of Social Media Assets
Social Media Management Platform Training
