Case Study.
HOW DO YOU CREATE A SKINCARE BRAND THAT FEELS NATURAL?
Helping New Stranger bring a premium skincare vision to life through Logo Creation, visual identity, packaging design and creative direction inspired by New Zealand's natural ingredients.
new stranger.
Brand Strategy • Brand Identity • Packaging Design
about the project.
New Stranger partnered with Aura Studio to create the strategic and visual foundations for a New Zealand skincare brand inspired by nature.
The project began with developing a focused brand strategy to define the brand's positioning, personality and target audience.
From there, a distinctive logo and visual identity were created to establish a refined, memorable brand presence.
The final stage brought the brand to life through packaging design, carefully crafted to reflect the purity of New Zealand botanicals while creating a modern and cohesive customer experience.
The result was a complete brand identity designed to provide a strong foundation
for the future growth of the business.
As a new skincare brand entering a competitive market, New Stranger needed more than an attractive logo or beautiful packaging.
The challenge was to create a brand that would immediately communicate quality, trust, and authenticity while celebrating the natural ingredients sourced from New Zealand.
Every touchpoint needed to work together, from the logo and visual identity to the packaging, creating a consistent brand experience that would stand out and connect with conscious consumers.
the challenge.
Creative process.
Every successful brand begins with strategy before moving into design.
Following the brand strategy phase, multiple creative directions were explored to define New Stranger's personality and visual expression.
Each concept included logo exploration, typography, colour palettes, and packaging, allowing for different creative approaches while remaining aligned with the brand's positioning.
Following the concept exploration, the strongest elements were refined into one cohesive brand identity.
The final direction combined a clean logo, soft neutral colour palette and minimalist packaging to create a premium skincare brand that feels calm, contemporary and naturally connected to New Zealand.
The packaging was designed to complement the chosen bottle while maintaining a timeless aesthetic that allows the quality of the product and the brand story to take centre stage.
The project delivered a complete brand identity and packaging concept,
providing New Stranger with a clear strategic direction and a cohesive visual identity ready to support the future development of the brand.
the outcome.
deliverable.
Brand Strategy
Brand Identity
Packaging Design
